1849 saw the imagination of the people captured by the gold rush in California, turning the wise care, honest men in bandits and players that attract anarchy, but inevitably make millionaires of men. He not only played an important role in forming the United States of America, but provided the backdrop to a quiet revolution that was by Levi Strauss transcend any fashion trend before or after.
Levi Strauss left Germany with his mother and sisters to start a new life in America, joining his brothers to New York to work with them in the field of family management Strauss Brother & Co. decision to open a branch of the West coast of the family business, Levi was chosen to lead the expansion in San Francisco. He opened the branch as Levi Strauss & Co., the sale of dry goods, general household and everyday items such as linens, combs, imported handbags and clothing store New York family.
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Long after the millionaires, the crazy, the players and the bandits had either dispersed or arrested, counting them money as they reveled in their success, Levi Strauss would eclipse any fortune a gold nugget could ever imagine.
Legend has it that Jacob Davis, a tailor who bought a rag Strauss, had the idea to use rivets to reinforce stress points where the tears could occur in pants , which makes them more durable. Davis approached Strauss becomes partner and acquire a patent for his idea, issued in May 1870.
In 1890, the iconic Levi 501 (so named because copper rivets in the design) was born , having started life as all of the worker. 501s have become the most successful branded item of clothing to date. Levi Jeans used work clothes before and during World War II and in 1960 America became the choice of cool teens.
The brooding James Dean was never seen without his 501s. The Fonz in Happy Days was wearing her rolled with t-shirt and leather jacket. Marlon Brando in the movie 1953 The Wild Ones is cool denim with middle-class American teenagers who wanted to be like him. And so the jeans as we know it began to take over our lives.
Today, the market is saturated, but we still can not get enough! It is now acceptable to wear jeans and a nice top in a rather chic restaurant, bar or evening . With a cornucopia of highly intelligent denim, you will always look glam rock.
I must admit that I am a junkie jeans and own thirty pairs of different sizes according to cut, style, Lycra content and any fat happens to me to carry on my thighs, hips and stomach!
When buying jeans, check the label to see if the Lycra or Roica is 2% or more, then slide down two sizes! Yes you can! If you are a 29, try 27. Sales assistant can give you that look that says you're going to burst at the seams, but not take any nonsense ruddy them. Just try and buy. They are better suited and mold to your shape. If you have a muffin top, top Spanx and swing it!
gals pear-shaped, opt for a medium height to elongate your legs. Long, big Sallies, opt for a skyscraper and right leg and stick on killer heels, tower above and give them something to talk about. apple-shaped beauties, you carry your weight around your middle, so get your beautiful self in a pair of straight or jeans stiletto legs because they highlight your best features - the legs
[! Curvy Babes, get your mouse and click on the section of Levi Curve ID and be flattered. Those of you with generous honey dew melons and figures glass an hour, slip into rockets or wide-leg even you cute things and small-accessorize with heavy duty, clumpy, taking undocumented no-prisoners corners! My advice to you ladies is to own denim for humans. I think they look sexy and make you look casually cool. Make no mistake, you can denim woman, just be selective! Ease on down John Street G-Star jeans and head to the men's section. Their conical range is simply fabulous and durable. Wear low on your hips with either a white shirt or a racerback tee, a giant belt buckle and killer boots or a silk blouse with billowing sleeves, Slicked Back Hair, jump height and giant earrings and ring to look gorgeous! A-Crotch G-Star jeans is a marvel monster arched legs, based on the style worn by cowboys. This is flattering and gives you a slimmer silhouette. Did I mention Lynn G-Star Slim Zip catsuit? Yeah, buy in Section confections online!
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Rag and Bone make sexy-urban-strong. Their skinnies are on the right side of lean and do not make your legs look like sausages juicy fat, and distressed jeans have the right amount of tears and melee. Buy being a Rag and Bone daughter, they have everything you need to be urban chic extraordinary . Find them online.
Junya Watanabe , splashy, bright vibrant colorful jeans s' are crazy but stylish Mad-Hatter. His signature patchwork denim are eclectically electric and will be about all compliment! Wear the tartan patchwork denim vest with a rattling, collars and cuffs layered, putting all with any shoe or by Isabel Marant Suede Follies Pigalle Mr Louboutin. Available at Papilion Duo to Pacific Place, Jakarta.
framework , their is a flexible and stretch denim that mold your skin and are super comfortable. Invest in Jane's Skinny distressed mid-mounted black and white. Find them online.
My favorite pair of flares must be True Religion Carrie Love and Haight of flare jeans. They will be your best friend and not punish you when you reach for pies and cocktails. Available in the Galeries Lafayette and Club Culture, Jakarta.
If you have the cash to splash, Ashish spangled, distressed, low-rise jeans boyfriend 'are simply a paragon of sartorial excellence - to die for! Find them online.
Denim has come a long way since the beginning of life as the work wear. Strauss could have ever imagined the legacy he would leave behind. November 10, 2014 saw the first Denim Global Awards held in Amsterdam, bringing together designers and manufacturers of denim, featuring innovation, anticipation, ambition and desire. Denim is a staple of timeless style and a chameleon of fashion that is in our wardrobes for years to come.