lA FALL
Is this the real death of the music industry?
Illegal music downloading is a big problem in Indonesia
How songs do you have on your iTunes? Have you checked? How many of them are torn from the original CD and how many of them are legally downloaded?
On my desk right now, I have a pile of CD, non-pirated origin. It is as evidence that I still appreciate the musicians. But I know for sure that I illegally downloaded, too. I need not tell you why I do this; you must be smiling at you now.
The music industry, or should I say the recorded music industry is falling after years. People these days are paying less for music. For the Internet has transformed the music distribution. In other words, illegal downloading is flaring.
CD sales suffer. It is one of the longest rails in the history of consumer products, and it becomes painfully obvious that digital downloads are no knight in shining armor in the music business. Although one of the largest Indonesian telecommunications companies are targeting revenues of USD 120-140000000 digital services only in 2011, one free sharing site can lead $ 90 million loss a month, assuming a song is 99 cents.
It's sad, really. People will continue to share files and steal music. They did this for over ten years and they do not stop now. Steve Jobs who garnered 30% of every sale on iTunes is not the situation either. Piracy remains a problem worldwide.
TOURS OF SALE
"In the past, people on tour to promote their albums. Today they put albums to promote their tours. The pendulum has swung." (Guy Oseary, Madonna's manager)
It's actually like the "chicken or the egg" dilemma. Is visiting musicians to sell albums or selling albums for sightseeing? In fact, the industry is not dead. It's just that people have stopped buying albums. By giving us the ability to not buy entire albums, just to get two or three songs, digital distribution of music brought down the old power structure.
This has disrupted the major labels worldwide. We now see the major labels signed comprehensive services with artists including artist management because concerts or tours are making more money than selling CDs. And that gives labels a cut of almost all revenue streams artists can tap into -. The fan sites, concerts, merchandise, endorsement offers, and everything else
INDONESIAN MUSIC INDUSTRY
Is it here to stay?
When I spoke to Adib Hidayat, the Rolling Stone Indonesia editor, it creeped me. He said that many people say there is no music industry in Indonesia. There is only entertainment and business stars. Many singers or groups benefit from a hit-wonders. While their songs are played heavily on radio or television, they will maximize the income they can get. Ultimately, it is all universal selections; one that survives is the one that will enjoy the process of being a real musician. The same was also alleged by Erdian Aji, former singer of a group, DRIVE. He said: "If you see the music industry from the entertainment side, Indonesia has a very good industry. But if you talk about numbers, it does not seem sexy to my ears. "
Piracy is happening all over the world also occurs in Indonesia pirated CDs are everywhere. Everyone makes file sharing According to Heal Our Music, a non-governmental organization for safeguarding. Indonesian music, in ., there were 104 million free music downloads from 15 sites in Indonesia in April 2011 and unfortunately, 51% of downloaders are not aware that it is illegal.
musicians Indonesian also trying to survive by making visits. Sometimes they do not release singles to prove their existence in the industry. Adib believes, "Pop is still king on the market. But there is no guarantee either, it is sometimes the opportunity and momentum. "Aji also added," Music is not something concrete. Each genre has its own auditors. Sometimes you can not describe what sells or not. "
In summary, the industry music really looks glamorous from the outside, but the truth is, he is poor inside. Do musicians are now a lot of money? I do not think so. Making music is a bit like painting pictures - something that takes a long time and even for the best, it does not pay as well as a job in a restaurant. Anyway, music is here to stay and the industry simply has to evolve with the changes. Some companies will comply, some will adapt, and new players will emerge. Whatever happens, the need to create and entertain will always be a part of human culture.
Popy Tobing